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Mergers and Acquisitions

Goldfaden MD Makes It to Net-A-Porter.com

Will be included in luxury retailer’s growing beauty portfolio

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By: Jamie Matusow

Editor-in-Chief

Beauty choices are growing at luxe online retailer Net-A-Porter.com, which has just selected Goldfaden MD to join its lineup of prestige brands. Goldfaden MD lays claim to being the first physician strength, dermatologist-developed all-natural skin care brand.
  
Net-A-Porter will carry a curated selection from the Goldfaden MD collection of solution-oriented skin care products aimed at treating the aging process naturally, with high performance results.  Focused on antioxidants and the benefits of active plant-based complexes, the collection includes daily treatments such as the coveted Doctor’s Scrub, a Ruby Crystal Microdermabrasion Exfoliator; Vital Boost, Even Skintone Daily Moisturizer; Wake Up Call, Overnight Regenerative Facial Treatment; and Sun Visor, Ultralight Oil Free SPF 30 Mist. Targeted treatments include Bright Eyes, Dark Circle Radiance Concentrate; Needle-Less, Line Smoothing Concentrate; and Liquid Face Lift, Instant Skin Tightening Complex.  New spring launch, Fleuressence, Native Botanical Cell Oil will round out the range. 
 
“We are thrilled to add Goldfaden MD to our curated beauty edit,” said David Olsen, vice president of Global Beauty and Grooming for The Net-A-Porter Group. “Our customers are constantly looking to us for the best of the beauty world, and with skin care in particular, they are very interested in products that offer natural ingredients. Goldfaden MD not only offers them the natural solution they are looking for, but it also gives them the physician strength that they may need to elevate their skin to a flawless look.”

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